How to Maximise Email Delivery

August 13, 2013
However compelling a message your email marketing campaign presents, unless you are able to get that message to your prospects, your campaign’s results are likely to be less-than-optimal. Taking the time to perform proper maintenance on your lists in conjunction with email hygiene software ensures that the maximum amount of emails you send will reach their destination. It also helps maintain your sender reputation, which can be damaged if too many of the emails you send result...
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How to Craft a Killer Email Subject Line

August 12, 2013
Bulk email blasting has proven itself over the years as an effective means of getting the word out about a company’s products and driving sales. However, its very effectiveness has increased the competition in this niche, as more and more firms use email marketing as part of their outreach strategies. As a result, to improve the chances of having your emails read it has become increasingly important to design interesting subject lines. Given that your subject line will...
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Simple Tips to Boost Your Email Marketing Return Instantly

August 12, 2013
Bulk email marketing is a powerful and effective method for increasing your sales and letting customers and prospects know about new developments at your company. However, running an effective campaign, one that maximizes results, requires tactics that focus on getting as many of your emails as possible to interested consumers. Following are some tips for accomplishing this. Reduce Bounces A high bounce rate, which reflects emails that were undelivered due to bad addresses or...
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