Maxmail Email Marketing Tips & News

The more prospects who open your emails, the higher your conversion rates are likely to be. This statement seems simple on the surface, but it raises a question that can help dramatically improve your email marketing results. Namely, how do you improve your open rates without spending an arm and a leg on email services to do so? Treat Your Non-Opened emails to a Second Round Your email marketing software should be able to provide you with a list of all those on your list who...
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Leads for your email blasting list don’t need to come strictly from organic visitors to your website. By using offline sites to either capture opt-in emails or to redirect consumers to your site you can significantly increase the amount of contacts on your list. 1) Ecommerce sites. A number of Ecommerce platforms provide email services that allow you to give customers a chance to sign-up for your newsletter or to receive your emails when they...
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Business to Business (B2B) bulk email sending requires a different approach than you might take for your Business to Consumer (B2C) efforts. While some of the same principles apply in both segments, generally speaking, your B2B campaigns will likely require a more advanced approach to the sales process, as there is usually the assumption that your B2B leads constitute an audience that is already familiar with the subject you are covering. Some tips for conducting effective B2B email...
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