When it comes to email marketing lists, bigger is not always better. If your list suffers, for whatever reason, from a lack of valid email addresses as well as a host of inactives, you are paying for sending emails that will either not be delivered or never be read. As a result, keeping your email list as clean as possible has two clear benefits. First, it keeps the cost of conducting your campaigns down, and, second, it gives you a much clearer picture of how successful your...
[Read More]
3 Stupidly Simple Ways to Keep Email Marketing Costs Down
September 04, 2013
When It Comes to Email Marketing, More is Better
August 14, 2013
Taking advantage of the low cost and big potential of bulk email marketing is an easy decision for many businesses to make. But designing a campaign using email marketing for maximum impact is something that requires planning and strategy. Getting the most out of your email marketing efforts depends on a number of variables, one of the most important of which is frequency of communication. The guidelines below explain why more is generally better when it comes to sending out...
[Read More]
[Read More]
Email Copywriting 101
August 14, 2013
The principles of good writing, such as clarity, readability, and proper use of grammar, apply to copywriting for mass e-mailing as well, but some extra elements are needed to separate truly effective copywriting from the run-of-the-mill variety. Good copywriting does more than just get your message across, it also serves to motivate your prospects to take action, which requires a fair amount of skill and finesse to accomplish. Below are some tips for writing the type of copy that...
[Read More]
[Read More]