Gmail’s move to segment by type emails sent to its subscribers has caused shock waves in the email marketing industry. Now, rather than sending all emails to a subscriber’s email inbox, Google will divide emails up by type, and send promotional emails and emails regarding social media updates into folders separate from the main email inbox. Naturally, such a dramatic change by one of the biggest email providers in the world has raised concern among bulk email marketers...
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Has Gmail Ruined Email Marketing
September 04, 2013
The Secret to Great Email Marketing (in a Nutshell)
September 04, 2013
Everything has its time and place, and this includes being assertive. For instance, you probably don’t want to be too pushy if you walk into a bar for the first time and all the regulars are glaring at you. Just order a drink and sit down. When it comes to sending bulk emails, on the other hand, being a wallflower is unlikely to get the job done. To succeed in this field, you need to look to aggressively get your message out to your audience, and that requires...
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7 Things that will Help Your Email Marketing Slay
September 04, 2013
Sending bulk emails has long been an excellent way for marketers to get their message out to their audience. But it’s a crowded marketplace these days - to cut through all the noise from competing marketers it’s crucial to construct your emails so that they will strike a chord with consumers. Doing so will drive your two most important metrics, the open rate (how many recipients actually look at your email), and the click through rate (how many of them take action by...
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