Maxmail Email Marketing Tips & News

It’s a fact of the business: email marketers don’t like change. After all, optimizing our blast emails for maximum deliverability takes a lot of work. So it will come as no surprise that Gmail’s latest change, in which it added a “promotions” tab that keeps most promotional email out of inboxes, has been met with dismay by the email marketing community. What’s the deal with this new system? In short, Google has turned its new “promotions” tab...
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With all the work that goes into writing bulk email, it’s a shame when your emails don’t perform as well as you’d like. Ideally, we’d all like to send emails to a list of people who love our brand, read all of our emails, and purchase our products or services often. Unfortunately, email marketing doesn’t work that way, and with all the changes we’ve seen in the industry over the last year, just getting recipients to read your emails can be hard work. Here...
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Email marketing is going through a period of change. Gmail’s redesign is only the latest and most notable of these changes, and they’re making email marketers work hard to maintain and improve on their current marketing practices. While some email services promise to do this hard work for you, the reality is that companies who win in uncertain times are those who have built trust with their users. How can you build trust in today’s environment? Here are our top tips: BUILD...
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