Maxmail Email Marketing Tips & News

While customer communication is a serious matter (we don’t want to say the wrong thing to our customers and create a negative image about us), how we communicate with our customers shouldn’t take such a stiff approach. We want to convey the image that we are very capable of addressing their needs, but at the same time, we want to come off as approachable. We are, after all, in the business of catering to them. Marketing emails aren’t formal documents. Don’t compose a...
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Don’t buy or rent a list!!! The quickest way to bloating your mailing list is to either rent or buy a list. While this may be an easy strategy, it is by no means the best or the cheapest. The integrity of your email campaign largely depends on your email address database. If your database comes from a questionable source, this can severely affect your sending reputation with ISPs and can compromise the success of your email marketing campaign. You don’t need to work with a big...
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If you haven’t heard already, Gmail is throwing another wrench into the email deliverability gears. Gmail’s newest update, the “tabbed inbox,” consists of five automatic tabs: Primary, Social, Promotions, Updates, and Forums. Gmail automatically sorts incoming messages and places them into relevant tabs. In case you’re wondering, your bulk emails are probably heading to the Promotions tab. GOOD OR BAD NEWS? Despite the best efforts of some internet bloggers to...
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