Fact #1: People receive a ton of information on a daily basis. Gone are the days when people go out searching for them. These days, information go looking for them, and from different sources.
Fact #2: More and more people increasingly depend on their smartphones with just about everything—calls, texts, email, Internet browsing, among others. Their phones and tablets have replaced their need for traditional media—newspapers, books, magazines, even television and radio.
How do...
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What’s So Great About Email Marketing in 2013?
October 20, 2013
Email marketing is not what it used to be. Technology has changed the rules of the game. Back then, people only had a few websites and their email to rely on getting information (aside from traditional media—print, radio and television). Email, particularly, became a very helpful tool for sharing information.
Businesses who ingeniously used email to disseminate information about their brand profited greatly from such a nifty tool. Their email subscribers were the first to find out...
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What’s the Right Tone for Email Marketing? Formal or Informal?
October 20, 2013
It shouldn’t be a difficult decision to make when choosing which tone to use when writing the copy for the bulk mail you send out to your customers—ideally. Unfortunately, many still make the mistake of using the incorrect tone and language. Some use a very formal tone, as if writing a memo, when customers prefer a friendly and casual approach. Other times, businesses make the mistake of coming of as too casual, when the email requires are more serious tone. How do you know which...
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