Bulk email marketing is a tried and true method for getting the word out about your products and services and driving conversions without spending a fortune to do so. But like any other form of consumer marketing, tastes change and practices evolve over time, making it important to stay focused on emerging trends in the industry to keep your mass email campaigns thriving. Below are 6 things to avoid as you adapt your email marketing practices to current...
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The Six Don’t Dos of Email Marketing
July 30, 2013
How to Build a Compelling Story for Your Brand Marketing
July 24, 2013
Building a brand is about more than listing the features and benefits of your products or services. To truly engage your prospects and make them customers you need to be able to attract and hold their interest. Doing this is no simple task, but the following tips can help you create a story that resonates with consumers and enhances your bulk email marketing when it comes to brand building.
Focus on the Pain (Point)
The pain point is the need that your prospects have for your products...
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How to Craft an Autoresponder Message that Hits the Mark
July 22, 2013
When it comes to designing autoresponder messages there is no magic bullet. Different industries may call for different approaches, and even within an industry different styles of messaging may be used to achieve positive results. That being said, there are some basic principles you can use in crafting your autoresponder messages, and the list below outlines these principles with the goal of helping you write messages that improve your bulk email conversion rates and drive more business...
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