With digital media being a large part of people’s lives, email marketing is fast becoming a fundamental marketing tool for companies when expanding fan bases and attracting customers. Essentially, email marketing is now seen as a ‘go-to’, as businesses try to gain more traffic on their websites – after all, less traffic results in fewer sales. Email marketing platform, Maxmail, provides users with a point of difference when generating emails for marketing campaigns...
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Brand Activation - Bring Your Brand to Life
September 18, 2014
In a world full of cluttered advertising messages more and more organizations are turning to brand activation in order to finally get the message across and this theme is actively recurrent in digital communications today as well.
Brand Activation through digital media makes you regroup and re-think all your current marketing tools. As with traditional brand activation that aims to create interactive brand experiences that move away from mainstream advertising, you can do the same with...
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New Gmail Unsubscribe Link
September 17, 2014
Google is on a continuous drive to make their email platform easy to use and clutter free. As a result more and more Gmail users can simply choose to ignore your messages if you haven’t done your homework and presented your email marketing campaign correctly. Take the new Gmail Unsubscribe button for instance, which has been now placed to feature prominently on all incoming commercial emails, giving readers the additional benefit to unsubscribe from marketing messages they...
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