Maxmail is offering all customers the chance of increasing the effectiveness of email campaigns through the new feature of double opt-in. Email marketers are constantly using the term ‘opt-in’ (messages which are sent only upon the recipients permission), while others talk about ‘double opt-in’ (also referred to as ‘confirmed opt-in’) as if it were a completely different thing. But is it really? Below are the key differences between the new Maxmail feature of...
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Who Are You Writing For?
September 28, 2014
Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, well-written text seems to have been forgotten in the process. A well-written plain email can perform just as well, if not better, than a highly designed email filled with bells and whistles. No matter how fancy your marketing emails may be, if they’re lacking well-written content, your subscribers will stop opening and start deleting your messages, and your lists...
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The Top 3 Metrics You Must Track
September 23, 2014
A well-executed email marketing campaign has many components to it and in addition to the obvious element of optimization, what you really need to be doing is tracking your emails to ensure that what you are doing, is actually working.
Before you send your next email burst out, take a moment to ask yourself what your actual goal is. It could be to generate more sales, grow your subscriber database, offer something free of value etc., and once you do this, the next question to ask...
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