With the rapidly growing global smartphone user rate, making your web content and marketing emails optimized to work on these platforms is an absolute must. Adding to this, nearly 90% of consumers who search for local businesses tend to follow up with a visit or call within the next 24 hours. With all this information in hand, it’s sad to note that many businesses haven’t considered optimizing their content for mobile platforms as of yet. If you are such a marketer, you are...
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‘Tis Soon the Season to be Jolly – Email Marketing for Christmas Holidays
October 06, 2014
With Christmas just around the corner, most of the world will be scheduling travel and parties, with a bit of shopping and vacation time thrown into the mix. All things considered, it’s a festive time that men and women across the globe look forward to every year.
For those of us in the Internet marketing world, however, the holidays mean something different. Although the holidays may be our favorite time of the year too, there is a lot of work to be done to ensure profit potential....
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Lead Nurturing Basics for B2B
October 01, 2014
The marketing game is more than just about generating leads – it’s about being able to nurture those leads in a way that could possibly lead to a sale. As a result of poor lead nurturing, many of the leads that are generated by marketing activities eventually become a cold trail because of poor follow up.
The ability to generate a large volume of leads is easy with effective marketing and communications strategies, but a lead isn’t necessarily one that is ready to buy....
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