Creating a calendar of marketing activities is important for any brand so there are planned and systematic marketing activities throughout the year. It is also necessary to make specific calendars for each of your communications channels. Taking emails for instance – if you are a marketer who sends out high volume emails through emailing software like Maxmail – why not plan out your emails at the beginning of the financial year?
There are two core reasons to send out content...
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How to Represent Your Brand in Email Marketing
August 27, 2014
Using email as a marketing medium is still one of the most tried, tested and successful tools you have at your possession – the key is to be able to do it right. Purchasing the right software, developing the right content and actually sending out the mails are just the first steps in the ladder to a successful email marketing campaign.
It’s not just about your content but also who the content is coming from – how do you ensure that your brand schematics are coherently...
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New Canadian Anti-Spam Law
August 20, 2014
It’s a global consensus – nobody likes SPAM. We want to be contacted with information of value and benefit to us, instead of having our inboxes flooded with useless, unwanted information and most marketers unfortunately tend to forget this. But SPAM means more than just unsolicited commercial messaging; it can also be the cause for online identity theft, phishing, spyware and malware that affects both individuals and organizations equally. Essentially, SPAM compromises the stability...
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