Email surveys are used by marketers because they can gather thousands of responses in a short period of time and they can do so for a low cost. However, email surveys do have some disadvantages to them. Understanding how to overcome these disadvantages can help make the next time you use your email survey software a more successful venture.Obtaining a list. This is the number one disadvantage because gathering a list of opt in, targeted email addresses can take some time. To save...
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Overcoming the Disadvantages of Email Surveys
March 13, 2011
Email Survey Design—Guidelines for Effective Survey Design
March 12, 2011
Email surveys have been a proven way for marketers to collect data from their customers for some time. Yet while email surveys are a standard in the industry, not all surveys are created equally. When it comes to survey design, not everyone writes questions that are effective at collecting data as accurately as others.Survey Design
Questions are the foundation of your email survey, so making sure that they are created properly is an essential step. Also, make sure that whenever you...
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Considerations when Using Email Surveys
March 10, 2011
Email has become an integral part of how people do business and email surveys have become a perfect way for marketing teams to collect data and opinions from their customers.While using email surveys can be an essential tool for any marketing team, there are some things that need to be considered when dealing with survey design.Use of sample representatives. When collecting email addresses marketers should consider how they will go about collecting information to make sure that that...
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