Maxmail Email Marketing Tips & News

Let’s get one thing straight. Social media marketing isn’t the end-all, be-all of marketing. Neither is email marketing. Eventually, somewhere down the line some new avenue of marketing will develop and every business in the world will gravitate toward it. But until that time, it’s imperative for your business to take advantage of what’s working right now by having a social media strategy. Without it, you could be giving up your advantage to companies that offer inferior...
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Sharing has become an important word in today’s world, where an effective social media strategy has the potential of giving a company more visibility than a 30-second spot during the Superbowl. But companies who primarily operate their marketing via more “traditional” methods like email newsletters (who’d have ever though the day would come when email marketing had become a traditional method?) can take steps to incorporate social networking tools into their current...
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There are many out there who are saying that social media will be the death of email—and along with it, email marketing. But such predictions are premature, precisely for the fact that social media is still so new. Nobody can accurately say how it will affect email marketing, if at all. Your best bet? Cover your bases by incorporating your company’s social media strategy into your email marketing campaigns. Step one is to have a presence on all the top social networks if you...
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