Maxmail Email Marketing Tips & News

To text or not to text—that is the question. Not exactly Shakespeare, but it’ll do, at least to get the ball rolling on your options for SMS marketing and whether or not it’s a good idea to begin with. The question itself can be answered by simply asking yourself another: did the customer okay it? If so, you’re good to text. If not, you better ask first. Asking permission of your existing customers to send them text messages from time to time is a lot different...
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The future of your bulk email campaign could be in jeopardy if you don’t keep your readers engaged. This warning comes as a result of ISPs starting to take a closer look at what emails their customers open, and which ones they don’t. And by virtue of the fact that a recipient might not open your email messages within a specified timeframe or according to certain metrics, your future messages could end up being automatically filtered out.This disturbing morsel of information...
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Suggestion can be a powerful email marketing tool. When it comes to effective email marketing, subtlety just doesn’t pay off. It never behooves an online marketer to tiptoe around a point, especially if that point is to encourage visitors to your website or purchasers of your products or services. Naturally, it’s important to lay out the suggestion in a compelling manner—nobody wants to be hit with the hard sell, especially if they’ve signed up to receive your ...
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