Face it, SMS marketing tools are only good if there’s a reciprocal benefit. If you’re a business owner using SMS marketing software to get the word out about your company, then that benefit is obviously greater exposure and increased business. But, what’s the benefit that you’re giving to those customers who have been goodly enough to allow you to market directly to their mobile devices? If your answer isn’t “big savings,” then you might want to...
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Recovering From an Epic Blunder via Mass Email Marketing Channels
November 06, 2011
The beauty of bulk email marketing solutions is that they can facilitate a quick and easy method of communicating with thousands of people (and if you’re really lucky, tens of thousands of people) on your bulk email list. But, ironically enough, that ease of communication is also something that can put your relationships with your customer base at risk, especially if you’re prone to certain accidents of lousy grammar, bad spelling or poor judgment.
This isn’t any reason not...
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Action Messages and Email Delivery Rate
November 01, 2011
If you utilize action emails—designed to motivate recipients to do something—your email delivery rate is even more important than with basic broadcast or regular newsletter messages. Your email delivery system must be highly reliable.
List Management
Managing and massaging your prospect list is critical with action emails. For example, list segmentation features are particularly important for non-profit organizations. The ability to divide your contacts into subgroups...
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