When your business budget is dangerously tight, changing email marketing software may appear challenging. However, using the best bulk email tools improves deliverability and open rates. Can you really afford to risk hurting your marketing strategy?
Bulk Email Campaigns Still Succeed at Low Cost
The recent deep recession challenged marketing budgets of all businesses, large and small. Many that focused on using the highest tech methods reconsidered bulk email campaigns.
One of the first...
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Email Marketing Software Improves Open Rates
December 18, 2011
Is There a Better Day of the Week to Email Your List Subscribers?
December 04, 2011
In the grand discussion concerning email tracking and determining the best day of the week to send marketing messages to customers, the reality is that there’s no simple answer. Email marketing statistics for pizza sellers, for example, may point out the fact that the best day of the week to send messages promoting meal specials are Fridays. On the other hand, a company firing off a missive to its list subscribers discussing financial investments might discover that Monday mornings bring...
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What are the New Zealand Anti-Spam Laws?
November 15, 2011
The Department receives complaints regarding alleged breaches of the Unsolicited Electronic Messages Act 2007. These complaints are generally with respect to commercial electronic messages that have been sent to email addresses or via SMS text to telephone accounts. The Department, upon receipt of a complaint, will initiate an investigation to determine if a breach of the Act has occurred. If a breach has taken place, the Department has a range of enforcement options from a...
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