Maxmail Email Marketing Tips & News

The principles of good writing, such as clarity, readability, and proper use of grammar, apply to copywriting for mass e-mailing as well, but some extra elements are needed to separate truly effective copywriting from the run-of-the-mill variety. Good copywriting does more than just get your message across, it also serves to motivate your prospects to take action, which requires a fair amount of skill and finesse to accomplish. Below are some tips for writing the type of copy that...
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The more prospects who open your emails, the higher your conversion rates are likely to be. This statement seems simple on the surface, but it raises a question that can help dramatically improve your email marketing results. Namely, how do you improve your open rates without spending an arm and a leg on email services to do so? Treat Your Non-Opened emails to a Second Round Your email marketing software should be able to provide you with a list of all those on your list who...
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Leads for your email blasting list don’t need to come strictly from organic visitors to your website. By using offline sites to either capture opt-in emails or to redirect consumers to your site you can significantly increase the amount of contacts on your list. 1) Ecommerce sites. A number of Ecommerce platforms provide email services that allow you to give customers a chance to sign-up for your newsletter or to receive your emails when they...
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