Maxmail Email Marketing Tips & News

Sending bulk emails has long been an excellent way for marketers to get their message out to their audience. But it’s a crowded marketplace these days - to cut through all the noise from competing marketers it’s crucial to construct your emails so that they will strike a chord with consumers. Doing so will drive your two most important metrics, the open rate (how many recipients actually look at your email), and the click through rate (how many of them take action by...
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When it comes to email marketing lists, bigger is not always better. If your list suffers, for whatever reason, from a lack of valid email addresses as well as a host of inactives, you are paying for sending emails that will either not be delivered or never be read. As a result, keeping your email list as clean as possible has two clear benefits. First, it keeps the cost of conducting your campaigns down, and, second, it gives you a much clearer picture of how successful your...
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Taking advantage of the low cost and big potential of bulk email marketing is an easy decision for many businesses to make. But designing a campaign using email marketing for maximum impact is something that requires planning and strategy. Getting the most out of your email marketing efforts depends on a number of variables, one of the most important of which is frequency of communication. The guidelines below explain why more is generally better when it comes to sending out...
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