Maxmail Email Marketing Tips & News

Business to Business (B2B) bulk email sending requires a different approach than you might take for your Business to Consumer (B2C) efforts. While some of the same principles apply in both segments, generally speaking, your B2B campaigns will likely require a more advanced approach to the sales process, as there is usually the assumption that your B2B leads constitute an audience that is already familiar with the subject you are covering. Some tips for conducting effective B2B email...
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Bulk email blasting has proven itself over the years as an effective means of getting the word out about a company’s products and driving sales. However, its very effectiveness has increased the competition in this niche, as more and more firms use email marketing as part of their outreach strategies. As a result, to improve the chances of having your emails read it has become increasingly important to design interesting subject lines. Given that your subject line will...
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Bulk email marketing is a powerful and effective method for increasing your sales and letting customers and prospects know about new developments at your company. However, running an effective campaign, one that maximizes results, requires tactics that focus on getting as many of your emails as possible to interested consumers. Following are some tips for accomplishing this. Reduce Bounces A high bounce rate, which reflects emails that were undelivered due to bad addresses or...
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