Maxmail Email Marketing Tips & News

Spam traps work a lot like rat traps, but with a lot less blood and gore. Spam traps are put out by internet service providers (ISPs) in order to identify and subsequently block domains that have been flagged as being the deliverers of spam. In order to ensure your bulk email campaign doesn’t inadvertently get blacklisted by ISPs, it’s important that you take the following critical precaution. Use double opt in email marketing for all of your list subscribers. This will...
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There are many different things that go into running a successful email marketing campaign but one of the most overlooked is email list management. Email list management goes far beyond a simple web based contact database used to store your email addresses. List management actually consists of gathering email addresses, verifying email addresses, and analyzing the users who the addresses belong to. Email list management is so important that Lysis.com and Chief Marketer dedicated a...
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No one can deny that a properly launched email marketing campaign will pay serious dividends. However, what many people don’t know is that a bulk email campaign combined with video can potentially have even greater results. Consider the following:Video email marketing reaps 280% higher returns than direct mail.—Gartner Research People retain 10% of what they hear, but 50% of what they see, a 400% increase.—Wharton Research Center 75% of all environmental stimuli...
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