Maxmail Email Marketing Tips & News

Most people understand that a bulk email campaign is known to be an effective marketing medium because it offers flexibility, quick results, and a high ROI. Yet even in an age where spam and junk email are both common terms, some people still engage in an email marketing campaign without fully understanding what the ground rules are. To combat the lack of knowledge when it comes to bulk email campaigns, LeadFormix recently published a white paper explaining the best practices that...
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The last thing any marketer wants is to get in trouble for doing his job. With email marketing, what is legal and ethical have been pretty well defined by CAN-SPAM and common sense. However, as SMS marketing becomes more of a go-to strategy for many, the lines of what is right and wrong are not as clearly defined. SMS marketing, or text message marketing, is rather new in the US but has been used in Europe for some time. For starters, text message marketing is considered to fall under...
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Just about everyone carries a mobile phone these days and as a result, mobile marketing is the fastest-growing segment in the marketing industry. SMS marketing makes it easy for marketers to get a higher rate of deliverability than email messaging since there are currently no filters that block text message marketing, and the open rates are much higher as people often quickly read their incoming text messages. Like email marketing, SMS marketing requires the recipient to opt-in before...
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