Maxmail Email Marketing Tips & News

The Holidays are a reminder to all—both individuals and businesses alike—that there are certain times of the year when a well-timed email marketing campaign can serve to significantly increase web traffic, while also helping to build a stronger relationship with a growing customer base. However, doing so can be a somewhat tricky proposition. Whether utilizing email marketing software or working with a third party company to handle the intricacies of mailing list management...
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There’s one thing that list management software won’t do for you, and that’s earn the trust of your customer base. Especially when it comes to their personal details. Let’s face it, a big part of email marketing requires more than just an email address to work effectively—collecting data on your list members is a valuable tool that will allow you to focus your marketing efforts. Without it, you’re only driving in first gear. One of the...
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Spam traps work a lot like rat traps, but with a lot less blood and gore. Spam traps are put out by internet service providers (ISPs) in order to identify and subsequently block domains that have been flagged as being the deliverers of spam. In order to ensure your bulk email campaign doesn’t inadvertently get blacklisted by ISPs, it’s important that you take the following critical precaution. Use double opt in email marketing for all of your list subscribers. This...
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