SMS advertising has been slow to take hold in the United States but a recent study by Text2VIP shows that it definitely has an impact on consumer behavior.
An SMS campaign (short for Short Message Service) is basically when a business sends out mass text messages to mobile devices of people who have signed up to receive alerts from them. These messages range from a text alert to deals currently being offered by a merchant to a coupon that can be redeemed by showing the message on your...
[Read More]
Will an SMS Campaign Really Work?
May 15, 2011
The Email Marketing Lexicon
May 10, 2011
The lexicon of email marketing is fairly extensive. If you’re a company that’s either planning or already in the process of launching a bulk email campaign to positively influence your business, it’s important that you become familiar with some of the most commonly used terms.
Call to Action (CTA)The call to action is a required element of all mass email campaigns. It is the section of your email message or newsletter that states what you want your readers to ...
[Read More]
[Read More]
Email Marketing Campaign Best Practices Document
May 07, 2011
Most people understand that a bulk email campaign is known to be an effective marketing medium because it offers flexibility, quick results, and a high ROI. Yet even in an age where spam and junk email are both common terms, some people still engage in an email marketing campaign without fully understanding what the ground rules are.
To combat the lack of knowledge when it comes to bulk email campaigns, LeadFormix recently published a white paper explaining the best practices that...
[Read More]
[Read More]