Text has become the preferred method of communication among the civilized, cell phone-wielding masses. And SMS marketing is catching up fast, enabling business owners like yourself to remind your customers about time sensitive discounts and fostering the kind of intimate engagement people in your line of work could only have dreamed of 10 years ago. But even the best SMS marketing software program in the world won’t keep that customer base engaged if you don’t get yourself well...
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Tips and Tricks to Grow Your Opt In Email List
June 22, 2011
Contact management software is used to hone the effectiveness of your marketing messages and to keep people interested, but even the best program in the world won’t do you any good if you aren’t able to recruit subscribers. Here are a few tips on how you can encourage people to sign up for your opt-in email list without resorting to heavy bribery or veiled threats.
Keep your opt-in page simple and clean. Just as it’s critical for your website's overall appearance to...
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Email Deliverability Hurdles
May 26, 2011
Mass email marketing is commonly used to promote products, deliver information, and promote sales. No one questions the fact that properly coordinated mass email marketing works. However, despite having the most qualified opt-in lists and writing the best sales copy, one hurdle that often stands in the way of your email deliverability is the dreaded email blacklist.
Email Blacklists Email blacklists are lists of IP addresses and/or domains that are considered to be sources of spam. ...
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