Using SMS marketing software can be powerful and, depending on the program that you’re using, relatively simple. But it’s also fraught with challenges, the least of which are technical. Today, the single biggest problem companies face with mobile marketing campaigns is the failure to use them to their maximum capability.
This is primarily the result of businesses lacking the foresight and vision to understand the nature of the term “mobile marketing campaign” itself....
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Mobile Marketing Isn’t just a One-Trick Pony
June 26, 2011
Mobile Marketing Tips: It’s a Cell Phone, So Encourage Calls
June 26, 2011
Mobile marketing software can do a lot of things, but it can’t do your creative thinking for you. If you’re using an SMS marketing solution to improve business by sending promotional reminders to your customer base by cell phone, there are a few tricks you can employ that’ll make the overall experience for your subscribers far more user friendly than simple, no frills text marketing.
One such “outside the box” idea that a lot of companies using mobile marketing...
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The Top 3 Mistakes to Avoid in SMS Marketing Campaigns
June 24, 2011
SMS marketing campaigns aren’t rocket science, but neither is driving a car – and look how often someone's car ends up smashed against another bumper. In other words, there are about a million ways to mess up an SMS campaign. Building bigger and better SMS marketing lists involves making smart use of your contact management software and not pulling the kinds of moves that’ll cause people to opt out of future campaigns. Here are the top 3 mistakes to avoid making.
Mistake...
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