Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money. Unfortunately, those who feel that email marketing won’t work for their industry probably haven’t taken the time to see how email marketing software can be used to increase customer service, encourage repeat business, and expand their target market.
In a recent article by Smart Biz the benefits of email marketing were applied to an...
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Using Email Marketing Software
May 07, 2011
The Consequences of Sending Unwanted Mass Emails
April 29, 2011
Customer loyalty is a tricky thing. It takes years to build but can be torn down in seconds if a customer feels that their trust has been violated. Adding a customer to a bulk email campaign without their permission is a sure way to accomplish this. Stoking the ire of your customer base isn’t the only potential consequence of sending unwanted emails. You could be stunting the company’s growth and leaving yourself open to legal issues.
A Shot in the FootJunk mail is junk...
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Social Media Marketing Hits the Baseball Field
April 21, 2011
When it comes to developing a social media strategy that works, evidence abounds that there’s certainly no shortage of creativity in the world. The latest entity to leap into interactive marketing via social media is none other than the Cleveland Indians baseball team. But how can social media marketing work for a professional sports team whose primary job is to perform on the field and not cyberspace?
According to Cleveland Indians president Mark Shapiro, this particular social...
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