Opt in email marketing can be a truly effective method of boosting sales and increasing your company’s online profile. But there are a few things that you have to do right. One of the most proven methods is through the use of printable coupons or coupon codes that you can send to your group of contacts to encourage their business. But sometimes, just sending a coupon isn’t enough.
Personalized coupons have proven to be far more effective for opt in email marketing than generic...
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What to Ask (and What Not to Ask) Your Email List Subscribers
July 14, 2011
Effective email list management depends heavily on your ability to keep bringing in subscribers. You can expect an average yearly churn rate (that’s industry jargon for unsubscribe) upwards of 30 percent. This means that if you have 1000 bulk email list subscribers, you stand a chance of losing 300 of them every year. In order for your pursuit to not become a lost cause in exactly 3.3 years, you’ve got to do everything you can to keep new people subscribing.
One of the ways to do...
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The Email Survey: Benefits for the Surveyor and the Surveyed
July 06, 2011
You don’t have to have been caught on the phone by an overly eager representative of your favorite store or service provider to understand the inherent value of email surveys. Giving a customer the option of answering questions on their own time is the least invasive approach, and increases the likelihood that you’ll get honest, well thought out answers to burning questions that could make a significant impact on how you run your business. Email survey software takes the often...
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