The Importance of a Privacy and Confidentiality Statement for Online Surveys

August 06, 2011
Online survey design is important to achieving maximum participation, but there’s something far more crucial than design to the success of an email marketing survey. Oddly enough, it has nothing to do with the length of your survey, the layout of your website, the size of your fonts or the clarity of the questions being asked (although needless to say, these are also very important). But it does hit at something that’s become supremely important to customers who regularly traverse...
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Engaging Inactive Users through Schizophrenic Marketing

August 06, 2011
Sometimes it pays to get a little schizophrenic in your efforts to keep your subscribers engaged. That’s schizophrenic, not psychotic – so stop sharpening the knives and take a closer look at your email list management software program. Here, in this most indispensible of all email marketing tools, you’ll find all you need to ensure that your deadbeat email list subscribers don’t drag your numbers down. Or, worse yet, drop out altogether. The first thing you have to...
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Mobile Marketing for Smart Phones – Anyone Can Play

August 05, 2011
If there’s one thing that holds a lot of companies back from leaping headfirst into developing mobile marketing campaigns, it’s the fear that their efforts will come off irrelevant. Or worse yet, outdated and crude. Nobody wants to throw their hat into the ring only to find out that their efforts have already been one-upped by a much more creative competitor. But mobile marketing statistics tell us an encouraging story about the cell phone users of tomorrow. The fact that smart...
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