If you’re of a mind that mobile marketing campaigns aren’t as important as traditional email marketing and direct marketing methods, you’d do well to pay attention to what some of the titans of industry are doing in the area of mobile. According to a recent report, Ford (as in the motor company) is introducing plans to manufacture cars that are tied in with smartphone technology. If this isn’t indication that you should take a closer look at how you can use mobile...
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Getting Your Subscribers to Take a Survey Isn’t Always Easy
August 07, 2011
Using email survey software makes it easy to take the pulse of your list subscribers and turn their results into quantifiable information that you can use to perfect your marketing methods. But simply because you create an email survey doesn’t mean that your customer base will actually participate in it. Sure, you’ll always get someone to take part, but without getting maximum involvement you won’t really get an accurate picture of how the majority of your audience thinks...
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Writing it Right – The Importance of Wordsmith Skills to Email List Growth
August 07, 2011
Few people involved in online marketing picture themselves as writers. Granted, there are probably plenty of frustrated novelists out there running business email lists and working hard to build their contacts. But for the most part, online marketers have a tendency to view the craft of writing as something they’d rather not have to deal with. After all, it’s one of the hardest things in the world for some people to do well. Needless to say this is where a lot of people using...
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