Maxmail Email Marketing Tips & News

If you utilize action emails—designed to motivate recipients to do something—your email delivery rate is even more important than with basic broadcast or regular newsletter messages. Your email delivery system must be highly reliable. List Management Managing and massaging your prospect list is critical with action emails. For example, list segmentation features are particularly important for non-profit organizations. The ability to divide your contacts into subgroups...
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But, there’s one thing that online bulk email software can’t do for email marketers, and that’s avoid communication errors that have the potential of seriously ruffling feathers and getting people in a general tizzy. This is where ensuring a good command of the English language, and spelling and grammatical skills come strongly into play. Consider the two distinctly different meanings of the following sentences: • Let’s eat, people!• Let’s eat...
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There are benefits to email tracking software that go far beyond the simple ability to tell if your marketing message was opened or discarded. Once most companies get their hands on new email analysis tools, they are astounded at how much can be learned about their email campaigns. Here is one crucially important – and equally cool – feature that you might not be aware is available in marketing software tools. So don't say we didn’t try to clue you in! X-Ray VisionOkay,...
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