Maxmail Email Marketing Tips & News

Email marketing is going through a period of change. Gmail’s redesign is only the latest and most notable of these changes, and they’re making email marketers work hard to maintain and improve on their current marketing practices. While some email services promise to do this hard work for you, the reality is that companies who win in uncertain times are those who have built trust with their users. How can you build trust in today’s environment? Here are our top tips: BUILD...
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Gmail’s move to segment by type emails sent to its subscribers has caused shock waves in the email marketing industry. Now, rather than sending all emails to a subscriber’s email inbox, Google will divide emails up by type, and send promotional emails and emails regarding social media updates into folders separate from the main email inbox. Naturally, such a dramatic change by one of the biggest email providers in the world has raised concern among bulk email marketers...
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Everything has its time and place, and this includes being assertive. For instance, you probably don’t want to be too pushy if you walk into a bar for the first time and all the regulars are glaring at you. Just order a drink and sit down. When it comes to sending bulk emails, on the other hand, being a wallflower is unlikely to get the job done. To succeed in this field, you need to look to aggressively get your message out to your audience, and that requires...
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