It shouldn’t be a difficult decision to make when choosing which tone to use when writing the copy for the bulk mail you send out to your customers—ideally. Unfortunately, many still make the mistake of using the incorrect tone and language. Some use a very formal tone, as if writing a memo, when customers prefer a friendly and casual approach. Other times, businesses make the mistake of coming of as too casual, when the email requires are more serious tone. How do you know which...
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What’s the Right Tone for Email Marketing? Formal or Informal?
October 20, 2013
How Email Marketers can cope with the New Gmail Inbox
October 17, 2013
If you haven’t heard already, Gmail is throwing another wrench into the email deliverability gears. Gmail’s newest update, the “tabbed inbox,” consists of five automatic tabs: Primary, Social, Promotions, Updates, and Forums. Gmail automatically sorts incoming messages and places them into relevant tabs. In case you’re wondering, your bulk emails are probably heading to the Promotions tab.
GOOD OR BAD NEWS?
Despite the best efforts of some internet bloggers to...
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How Email Marketers can Cope with Gmail’s Changes
October 07, 2013
It’s a fact of the business: email marketers don’t like change. After all, optimizing our blast emails for maximum deliverability takes a lot of work. So it will come as no surprise that Gmail’s latest change, in which it added a “promotions” tab that keeps most promotional email out of inboxes, has been met with dismay by the email marketing community.
What’s the deal with this new system? In short, Google has turned its new “promotions” tab...
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