Maxmail Email Marketing Tips & News

Let's say you have a few great products or services, but for some reason, no one's buying. You've done your market research - determined a need, created products or services to fill that need, built a strong subscriber list and provide awesome content - so what's the problem? The problem may lie in better offers and deals from your competition. Oh No! I Don't Want to Compete Like it or not, competition fuels sales. It also helps create customer loyalty and helps maintain product and service...
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Welcome to My Mailing List! Developing long-term relationships with subscribers begins with a great welcome message. The email content in this message should be warm, inviting and indicative of the quality of the content you plan to send in future messages. Sell Your List, Not Your Products...Yet The key to any great welcome message is simple: Welcome people to your mailing list. This is not the time to sell or pre-sell goods and services. The first message you send should provide an...
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Even though the ultimate goal of email marketing campaigns is to sell goods and services, building solid relationships with subscribers has many perks. In addition to receiving repeat business, subscribers will turn to you when they need information about a specific area within the niche/industry/market you cater to. This puts you in the unique position of being an 'expert.' But how do you know when it's time to sell and time to just inform? Inform and Educate Informing and educating...
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