Maxmail Email Marketing Tips & News

Many smartphones have touch screens that allow people to click through, scroll and perform other actions using their finger tips. And while this has made smartphone use more convenient, email marketers have to be aware of these new features to make email content more interactive and useful for those with touch screen capabilities. Email Template Changes Most email marketing services offer two preview panels - one for traditional PC viewing and one for smartphones. Since smartphones with and...
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Much like other forms of marketing, email campaigns also have a lifecycle that varies based mostly on the relationship you build with subscribers/customers. Persuading subscribers to move through the lifecycle to become single- and multi-customers requires you to get to know subscribers over time so you can send content and offers that are of real value. Email Lifecycle Stages The stages of a typical email campaign include:Finding prospects - this involves finding subscribers through a...
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Even though building a strong email list takes time, the rewards can be great. Finding and connecting with those truly interested in the goods and services you offer makes selling online much easier. This makes crafting quality content, segmenting your list and building your business by creating and managing multiple lists for one or more niches at a time much easier. Finding Prospects There are many ways to find potential customers. Marketing your email list online and off increases your...
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