Wasting your precious time on those who will never buy from you will only cost you money in the end. And even if your one of those people that thinks (or hopes) that one day you will reach inactive subscribers with your eloquent words and witty email content, you won't. Inactive subscribers are that way for a reason - they want to be.
Why Aren't You Responding?
There are hundreds, maybe thousands of reasons why some subscribers have gone inactive. Keep in mind that it's probably not because...
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Stop Wasting Time on Inactive Subscribers!
April 02, 2012
Do Limited Time Offers Really Work?
April 02, 2012
The short answer to this question is yes, but there are other factors to consider before launching a marketing promotion like this one. A limited time offer is great for both products and services, especially those provided only during specific times such as holidays, weekends or to promote new products and services.
What is a Limited Time Offer?
A limited time offer may include a larger than normal discount, buy one, get one sale, percentage off, or free product with purchase.
The Power...
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More Subscribers May Not Lead to More Sales
April 02, 2012
Having a long list of subscribers may or may not lead to more sales. While conventional wisdom may convince you that the more people on your list, the more sales you will make if your list isn't filled with those VERY interested in what you have to sell, it doesn't matter whether you have one hundred or one million people on your list.
Types of Subscribers
There are three types of subscribers who typically sign up for mailing lists:Subscribers that want to buy now
Subscribers who need...
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