Add Personality to Email Content

May 24, 2012
Infusing your personality into email content can be tricky at first, but with a little practice, the content you create will mean more to subscribers. This is because they will get to know you - and not just as a business owner. To be successful in email marketing, you must build relationships with subscribers. In return, they buy goods and services. Showing subscribers who you are helps build long lasting, and hopefully, profitable relationships. What's Great About You? Do you tell...
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A Delicate Balance

May 24, 2012
Email sales require a delicate balance of valuable information and sales pitches. If you fail to provide information subscribers can really use, they will opt-out of your list even before you have a chance to sell them anything. But, if you only provide valuable information, subscribers may stay on your bulk email list, but never make a purchase. Understanding Subscriber Needs The more you know about what subscribers are looking for, the easier it will be to sell to them later on. Subscribers...
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Time to Reorder!

May 24, 2012
As an Internet marketer or small business owner, you need to take advantage of every point of contact to maintain a good relationship with subscribers. Email campaigns are only successful if you engage frequently with people to inform, educate, advise, and entertain with quality email content. In addition to sending regular messages promoting goods and services, you can also use membership renewal and reorder notices to upsell or promote new products to existing customers. Did You...
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