Taking the time every few months or each business quarter to review how well your email campaign is working can help you focus on and fix problem and potential problem areas. For example, if you haven't removed inactive subscribers (those who haven't made a purchase in six months) from your list, now is the time to do so - or at least send one final message compelling them to visit your website or place an order.
Your Campaign: This Year and Last Year
If relying on the same old methods to...
[Read More]
Email Marketing: Mid-Year Review
May 30, 2012
The Biggest Trend in Email Marketing
May 28, 2012
The biggest trend in email marketing is personalization. For large companies, this means sending product and service recommendations or discounts based on recent website searches. But what if you're a small business owner that can't afford sophisticated email marketing software or a staff of five to monitor your campaign? Personalizing individual email message can be very complicated when you don't have to resources to do it properly.
But there are a few ways to make communicating with your...
[Read More]
[Read More]
Daily Email Campaigns
May 24, 2012
Some online marketers believe less is more while others send mass email messages on a daily basis. Depending on your marketing goals, you may want to create a list segment or send your entire list daily email messages. This can be risky, however, as some subscribers may not want to hear from you every day. But if you're upfront about how you run your campaign, you may be able to build a more profitable list of those that really want to receive frequent emails.
It's a Daily Email List
Let...
[Read More]
[Read More]