Goal setting is an important component to any email marketing campaign. First, goals help you determine what you expect from a campaign. Second, goals give you something to strive for (this makes getting up every morning to write, publish and connect with subscribers much more fun). Third, you need goals to measure how successful your business is and how to make it even more successful in the future.
Be Realistic
If you have a long, exhausting list of business goals, you may be setting...
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What Are Your Email Marketing Goals?
June 05, 2012
What Page Views Can Tell You
June 04, 2012
Measuring the success of email campaigns helps you determine which methods generate more sales and which do not. Instead of focusing on those that do not result in sales, it's better to use your precious time to focus on those marketing methods that prove effective. The problem for most marketers is that there isn't any one single method that works for all online businesses. In some cases, you will have to take from a few methods to create a hybrid that results in sales.
One way to measure the...
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3 Ways to Use Customer Reviews to Interact with People
June 04, 2012
These days it takes more than a fancy and functional website to make online sales. It takes more than a blog, weekly email message, and a few comments on social media pages. These days, you need to harness a combination of marketing methods to build awareness of your business.
Since technology has made it easier for complete strangers to communicate quickly with each other, leaving product and service reviews on third-party websites and online forums is commonplace. And while you still need...
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