Making too many changes too quickly to an existing email campaign can confuse subscribers and decrease sales. As your campaign progresses, there will be times when changes can help boost sales or make communicating with subscribers easier. But you really need to review the campaign before making rash decisions like increasing/decreasing email volume (frequency), holding a large sale, or making promises that sound too good to be true (even if they are).
Email Frequency
If open and...
[Read More]
Wait! Don''t Change a Thing (Yet)!
June 07, 2012
Stay Organized, Run a More Efficient Campaign
June 07, 2012
Staying organized helps you get more done during the day. Since there are many components to running an efficient and successful email marketing campaign, scheduling regular maintenance days allows you to make improvements, reduce or remove unwanted items and materials, and provides more time for marketing and finding subscribers for your list.
Desktop Organization
Making small improvements to your desktop like labeling files, emptying the recycling bin, removing and storing unnecessary files...
[Read More]
[Read More]
HOW TO MOVE SUBSCRIBERS THROUGH THE SALES PROCESS
June 07, 2012
Introduction
Getting people to buy goods and services is tough. With so much out there to choose from, intense competition both online and off, fickle and picky customers, and economic ups and downs, selling has turned into a complex game of who's-buying-what-at-which-time. And even though advances in advertising such as email marketing continue to prove popular when it comes to turning a profit, how you approach people is very different from your approach five or ten years ago.
Once a upon a...
[Read More]
[Read More]