Maxmail Email Marketing Tips & News

The holiday season is almost here: a time when businesses can count on customers lining up to give them their money. After all, if your direct advertising throughout the rest of the year has done its job, there shouldn't be anything to worry about, right?Guess again. The holiday season is no time to get sloppy with how one approaches potential customers. If anything, it's the worst possible time to do so. With peoples' schedules already amped up no one has time to wade through email...
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Businesses rely on email marketing for a variety of reasons. From educating subscribers to promoting goods and services, an effective email campaign can increase sales and help maintain long-term business relationships. But did you know that something as simple as where you place links can make a huge difference in potential sales? Above the Fold Most subscribers only read text that's in the preview pane or 'above the fold.' While some will scroll down to read the entire message, most read...
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Introduction Over the years, email marketing has become a driving force in customer relations. Through email, you can create long lasting business relationships to promote physical business locations and website-based businesses. But with increased competition, it's more important than ever to build those relationships to maintain sales. This means you need to connect with subscribers quickly through quality content they can really use. To do this, you must understand that wants and needs of...
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