Maxmail Email Marketing Tips & News

What’s the secret to real returns from your ecommerce project? It’s not about having huge traffic to your website. It’s not about having the lowest priced offering in your market. It’s not about having a sophisticated social media presence. It’s about retaining customers with targeted, automated communication throughout the business-relationship cycle. As your relationship with the customer changes, so does your contact. With a lifecycle email campaign,...
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It's a popular line for marketers: 'Email is Dead'.But just how true is it? Has the rise of social media, text messaging and whatever else is the platform du jour, killed off email marketing for good?Or have the rumours of email marketing's demise been highly exaggerated?Find out in this free whitepaper from Optimizer HQ and Maxmail — Is Email Marketing Dead?Download it...
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The odds are that you've heard the words ‘mass marketing’ before but haven't paid them too much attention. After all, it's just bombarding the public with advertising, making sure a product's name is everywhere, right?Well, yes and no.Mass marketing is the promotion of a product that many of, if not all, the people you are reaching will want or need. If you are in the business of selling consumables, you probably already know it's your best friend. But if your business is growing...
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