Maxmail Email Marketing Tips & News

One of the best ways for businesses to get the word out about a particular product or service that they offer or support is via email marketing or mass emailing. Email marketing is not, however, as simple as it seems. Do not fear this complexity however, as success can be achieved by using these 5 tips for your next email marketing campaign. Customization of Bulk Emails Customizing your emails is perhaps one of the most important things to do if you hope to break through...
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More than a decade and a half back, then Microsoft CEO Bill Gates said “Content is King”. That sentiment still holds true, but with a glut of re-hashed, re-heated and just plain boring content out there, the focus is now switching to ways to actually engage with audiences, how to hold their attention and how to create content that actually gets read. So how do you apply this to your next mass email marketing campaign? Like this: Building a customer database Building a...
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For any email marketing campaign to succeed in the long run, you must focus on three important aspects: the open, click through and conversion rates of the mail you send to your list members. It’s true that maintaining a high rate for all these factors is a pretty daunting task, but overcoming these obstacles is actually a simple process: you must pique the curiosity of your list members and then get them to act. Here’s a few techniques prescribed by marketing experts to help you...
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