Maxmail Email Marketing Tips & News

Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk...
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Managing priorities in a small business is always tough, but one thing is for certain – email marketing is an essential tool. Although bulk marketing services abound, it can be difficult to get good advice about how to use limited resources in managing a successful email marketing campaign. Well, never fear. I’ve been a small business employee and seen first-hand how good email marketing can lead to great results, and how mistakes in email marketing can be costly. Here a few ways to...
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Despite the rise of social media marketing and other forms of unique marketing content, email marketing is far from dead. 92% of adult internet users still maintain an email account, and most have access to that account all day via PC’s and mobile devices. Most of us send a bulk email now and then, but how do you structure your campaigns so as to bring in new customers? Here are a few tips: 1. Be Educational – Consumers are growing more savvy...
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