Mobile: The New Email Marketing Challenge

April 30, 2013
With an ever-increasing number of consumers reading emails on their mobile phones, the time has come for those engaging in bulk marketing to make sure that they are sending emails optimized for reading outside of the home or office by those using mobile devices. While the rise of mobile media does not in itself call for a change to the overall strategy of your mass email campaigns, it does call for some adjustments to maximize effectiveness, given the wide usage of smartphones and other...
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10 Easy Email Marketing Tips

April 28, 2013
Despite the recent proliferation of other online marketing strategies, mass emailing remains one of the best ways to reach customers and convert sales. After all, no other medium connects so many people at any given time and in any given place. Smartphones have given consumers nearly 24/7 access to email, and the ability to reach these increasingly-savvy consumers is vital for any company. Here are 10 easy tips for upgrading your email marketing game… 1. ...
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5 Ways to Improve Your Email Marketing

April 28, 2013
Email marketing may not be the latest, most exciting marketing platform, but it’s a tried-and-true component of nearly every successful online marketing campaign. Just think – what other platform reaches almost every online consumer at almost every moment of every day? Whether you’re already sending bulk emails or are a relative novice to unlimited email marketing, the following 5 tips should help you improve your email campaigns and your bottom...
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