If you use a bulk email sender to distribute marketing content, you likely worry about getting your email designs just right. After all, if you’re going to put much money into a marketing campaign that can reach thousands of your potential customers, it makes sense to maximize the likelihood that your emails will be well received. We’ve spoken about your subject lines and deliverability techniques before, but how about the actual content of each email? How should your emails be...
[Read More]
Email Design Tips
April 11, 2013
Creating Email Campaigns that Work
April 11, 2013
Email is still one of the most effective marketing strategies available to businesses. Nearly all adults who use the internet maintain email accounts, and most are connected to those accounts throughout the day. Email is still better at delivering timely and tailored messages to all of your potential customers. If you’re thinking about crafting a new marketing campaign or just need some tips on how to improve an existing one, here are a few pieces of advice that should...
[Read More]
[Read More]
Best Practice for Email Marketing
April 11, 2013
Despite the rise of social media and other popular marketing platforms, email remains one of the most effective and profitable ways to reach potential customers. With the ability to send bulk email, software that can help you manage your mailing lists, and websites like this one that can advise you on best practices, there’s no excuse for having a subpar email strategy. Here are a few tips from the pros:
1. Permission is powerful – Email is such...
[Read More]
[Read More]