Maxmail Email Marketing Tips & News

There are many aspects to an effective email marketing campaign, however none is more important than the content of the email message itself. Looking at email marketing best practices, writing effective sales copy that gets your recipients to act should be at the top of anyone’s list. To write effective copy, it is best to work from a formula that helps to better organize your writing and works to guide your reader along a set path. While there are many different formulas that will help,...
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In a survey conducted by eROI it was found that over 18 percent of email marketers don’t have any clue as to how their campaigns are doing because they are not using any email analytics to track how things are going. To understand how email analytics track success, or lack thereof, when it comes to email marketing statistics, you have to understand what the essential terms mean and how you can improve upon each category. · Delivery...
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The use of email tracking software is essential for targeted email campaigns because the software reports to the marketing team what is actually going on when the recipient gets the email message. But in order for email tracking software to be effective, it must contain certain features that make it possible to collect data on essential email marketing statistics. Features Your Email Tracking Software Should Have From a minimum standpoint, any email tracking software used for marketing...
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