Maxmail Email Marketing Tips & News

The success of targeted email campaigns can usually be measured by the data brought back from your email tracking software. While most marketers simply look over email marketing statistics without ever knowing how they are tracked, true professionals understand how their email tracking software pulls and compiles the data they pour over on a daily basis. In order for email tracking software to know the open rates, click through rates, delivery rates, etc. there has to be something that alerts...
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Most businesses may think that a bulk email campaign is a waste of time, so purchasing email marketing software would just be a waste of money. Unfortunately, those who feel that email marketing won’t work for their industry probably haven’t taken the time to see how email marketing software can be used to increase customer service, encourage repeat business, and expand their target market. In a recent article by Smart Biz the benefits of email marketing were applied to an...
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Segmentation is a big word. Simply because it has four syllables, it sounds both complicated and somewhat ominous. But in truth and practice, segmentation is one of the most important functions of list management software that accomplishes two key objectives: saving time and preserving your company’s image. Here’s how: The Ultimate TimesaverA good online contact management software program will include the ability to segregate certain parts of your reading audience in order...
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