Segmentation of your customer base is quite possibly the most effective email marketing solution there is. It allows you to cater your marketing messages to the individual likes and interests of specific customers, and can work to dramatically increase revenue in a way that a standard bulk email campaign is often incapable of. Here are a few suggestions for how to better segment your email marketing lists.Employ email marketing software that will allow you to closely...
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Suggestions for Increasing Revenue Through Database Segmentation
January 23, 2011
Less is More: Going Old School in Your Email Layout
January 22, 2011
The world today is a complicated place. It’s faster than it used to be. What used to pass for cutting edge 15 years ago just doesn’t impress anymore. You’re probably of a mind that to reject change is to fall behind; that to embrace it is to ride the cusp of all that’s new and unfolding. The trouble is, not everyone sees it the same way. And failing to acknowledge or make concessions for this divergence of opinion could be turning your customers off....
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The Truth About Bulk Email Lists
December 27, 2010
Bulk email lists are intriguing to many people trying to spread the word about their company. Whether they are marketing products or services, the thought of streamlining the process with a readymade bulk email list is a smart move to make. Blinded by the idea that they are working smarter, people often don’t see the negative aspects of working from these lists.
Issue 1 – Certified Email AddressesOne of the “bad” things about bulk email lists is determining if the...
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