A well crafted email layout can drastically increase the readability of your marketing emails. Unfortunately, email marketing templates are not all created equally. While many are created with high design standards, compatibility across different email clients is almost non-existent. What looks great in Gmail may be virtually unreadable in Outlook.
To make sure that your HTML email templates stand the best chance of being seen in all their glory, they need to adhere to some basic...
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What to Consider When Using HTML for Your Email Layouts
April 29, 2011
Tips for Writing Effective Email Marketing Subject Lines
March 22, 2011
A great headline is crucial to effective online email marketing. A headline is what grabs a reader’s attention, whether as they’re walking past a newsstand or scrolling through a mountain of email. To add to that, not everyone can write a compelling headline—that’s why newspapers and magazines have entire editorial staffs comprised of well paid (and some might say underpaid) individuals who do that sort of thing for a living, and do it well.The fact is, not every...
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Green Beans Strikes a Chord with “Cup of Joe” Email Marketing Program
March 07, 2011
Email marketing success stories are not few and far between, as evidenced recently by Green Beans Coffee, a Saudi Arabia-based company that has been serving up coffee to American soldiers stationed at various cities and military bases around the world for over a decade. Green Beans recently launched an email marketing campaign named “Cup of Joe,” advertising to its list of subscribers that for every $2 donation, the coffee company would provide one deployed soldier...
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